18
Nov
The Hermes of Luxury Real Estate
When he saw this article in Haute Living magazine Nick Churton
of Mayfair International Realty commented "Mayfair International
Realty is proud to have this fine brokerage as affiliate members.
The strength and quality of their marketing, properties and agents
never ceases to amaze me. Congratulations to Joe, Gerry and Carmen
for this piece".
The year is 1993. Businesses are booming and high-profiled
individuals from the Northeast and Midwest are flocking en masse to
South Florida, finding haven in the region’s beautiful
weather and pristine beaches. At the same time, three young real
estate brokers saw an opportunity to fill an unfilled niche in the
high-end luxury real estate market: a brokerage firm that catered
to the marketing and selling of properties priced exclusively more
than $1 million.
Changing the Face of Luxury Real Estate
At the time, there was no real estate company in the entire
United States, let alone the world, that was devoted solely to the
million dollar-plus marketplace. “When they pioneered in
1993, it was a major milestone for that niche,” says
Charlette Richman, the firm’s Public Relations consultant.
Yet skeptics suggested that perhaps this trio of visionaries were
limiting themselves by concentrating on such a special segment of
the market. Fast-forward to the present, Premier Estate Properties
is the No. 1 high-end luxury real estate company in Florida with
six flourishing offices in Old Boca Raton, Suburban Boca Ration,
Delray Beach, Fort Lauderdale, Vero Beach, and Naples.
To this day, Premier Estate Properties is the only leading real
estate company that deals exclusively with the million dollar-plus
residential market. “We found our niche and provided our
clients the best possible service, while striving to exceed their
expectations and assuring confidentiality,” says Joseph G.
Liguori, a founding partner and co-owner of Premier Estate
Properties. His co-founder, Carmen N. D’Angelo, Jr. seconds
these sentiments: “It came naturally and the business
grew.” These humble explanations of their climb to success
mirror their pleasant demeanors and virtuous work ethic. Together,
D’Angelo, Liguori, and Liguori’s twin brother, Gerard
P. Liguori, make up the formidable trio of Premier Estate
Properties. All three ranked in the Wall Street Journal’s
prestigious list of top residential real estate sales professionals
and are the only realtors in Florida to achieve this distinction
for four years.
This places them in the 99.99 percentile out of more than 1.1
million realtors nationwide. Richman straightforwardly states,
“If you encapsulate, they are not only the best at what they
do, they’re the only ones who do what they do.”
These brokers don’t like to toot their own horns nor pat
themselves on the back for a job well done. Even as we sit around
the conference table in their elegant Boca Raton corporate office,
the partners are surprisingly modest about their achievements.
Instead, their 17 years of unmatched results in high-end luxury
real estate speak for itself.
Let’s Talk Numbers
As I perused the brochures featuring their currently listed
multi-million dollar properties, the photos themselves lend an idea
to the type of estates Premier Estate Properties represent. Premier
Estate Properties currently leads the industry with an average
listing of $3.6 million and an average sale of $3.3 million, as
well as generating more record-breaking sales in more communities
than other companies in their geographic market. In addition, the
firms’ world renowned estate portfolio totals more than $1.4
billion, reflecting the trust and confidence of their select
clientele.
The People and The Service
With 28 of the country’s top-tier estate agents, it is
evident that the brokers/owners take pride in their valued
colleagues; many of whom individually produce higher numbers in
sales and listings than some entire companies. The brokers/owners
also express the importance of the company’s corporate
manager, Laura A. Liguori, and the administrative team of
professionals dedicated and committed to the excellence of the
operational infrastructure of Premier Estate Properties. The
company’s reputation from past clients reflects their
unprecedented service, thus garnering a loyal clientele.
One Company. One Vision. One Brand.
Something that many prominent real estate firms often fail at is
a solid, consistent brand image. For Premier Estate Properties,
this is not the case. “Our focus is always on
quality—quality service, quality marketing, quality
properties,” Gerard Liguori explains. This emphasis on
quality transcends into all facets of the company. Even their
brochures are seemingly handcrafted one-by-one on glossy cover
stock. Keeping the brand in tact, only professional photographers,
copywriters, and graphic designers are used. From this consistency,
discerning clients know they can rely on this same quality
throughout all six Premier Estate Properties offices.
Award-Winning Marketing
Premier Estate Properties takes pride in their unmatched
strategies for marketing their ultra-luxury properties, aiming to
“uncover and capitalize on every opportunity to sell our
clients’ important properties,” emphasizes
D’Angelo. The brokerage firm won four prestigious CNBC/New
York Times awards including one for best real estate marketing in
the United States. Their unique marketing approach includes EP
Magazine, a 100-page annual publication that showcases their entire
Estate Portfolio and is distributed to a selection of Forbes 400,
Fortune 500, athletes, celebrities, politicians, and other highly
influential people. In addition, EP Monthly, a periodical that
features a selection of their listed properties is strategically
mailed regionally to more than 12,000 homeowners of million
dollar-plus properties.
Another marketing strategy includes, by invitation only, open
house galas that are held at various listed properties. These
gatherings allow for an elite group of prospective purchasers to
enjoy the luxuries of one of Premier Estate Properties’
exquisite estates. They have also partnered with the world’s
top luxury brands including Rolls-Royce, Cartier, Ritz-Carlton,
Neiman Marcus, Aston Martin, UBS, US Trust, Trinity Yachts, Bentley
Motor Cars, and Marquis Jet in successful efforts to co-brand these
events. At one event, Premier Estate Properties partnered with
Christie’s Auction House where approximately $100 million in
artwork and jewelry were displayed at their listed $28 million
oceanfront estate.
Technologically Speaking
“Innovation has been the thread that runs throughout
everything they do,” Richman reveals. It’s a theme
Premier Estate Properties has maintained throughout their
triumphant journey. In the early ‘90s, when many companies
casually dismissed the importance of the Internet, Premier Estate
Properties decided to embrace it and became one of the first real
estate companies to have a domain name. Thanks to impeccable
foresight, www.premierestateproperties.com is now registered in 32
major countries and won the CNBC/New York Times International award
for Best Real Estate Website.
It doesn’t stop there; this tech-savvy firm is constantly
finding new ways to improve the web-browsing experience for
high-net worth buyers. In keeping up with this approach, Premier
Estate Properties recently launched a highly sophisticated mobile
website, complete with an app that allows clients to conveniently
search premierestateproperties.com hassle-free on their mobile
phones.
The mobile site even features GPS capabilities so that these
buyers can search for available properties that are nearby based on
their location.
Furthermore, their expansive global network of affiliates
includes Christie’s Great Estates, Mayfair International
Realty, Luxury Portfolio, Board of Regents, Leading Real Estate
Companies of the World, Who’s Who in Luxury Real Estate and
FIABCI International. This vast network of 6,500 offices and
192,000 agents in 74 countries allows for their high-end properties
to be marketed internationally as well as featured on more than 900
of the most visited websites including luxuryrealestate.com; which
is the No.1 luxury real estate website in the world. And even
though they have an unmatched international reach, their
preeminence remains in the fact that Premier Estate Properties is
still an exclusive private boutique company.
The Properties
From ocean, gulf, intracoastal, and deepwater to country club
estates, private enclaves, and ultra-luxury condominiums, Premier
Estate Properties’ estate portfolio is as diverse in
mega-estate locations as it is in style, and caters to all
different luxury lifestyles. Their newest listings include the
splendorous $19.5 million Sanctuary Point Compound in Boca Raton, a
1.6-acre estate that spans over five lots on private grounds with
more than 600 feet of waterfront. It’s complete with six
bedrooms, eight full baths, a guesthouse, and tennis court.
Likewise, their currently listed World-Class $39.95 million
ocean-to-intracoastal estate in Hillsboro Beach resides on
2.8-acres with beguiling beaches and private yacht dockage. They
also have listed two important properties located in the
prestigious Royal Palm Yacht & Country Club, a resplendent
$12.95 million fairway estate and a majestic $11.5 million
intracoastal estate. These are just a few out of the approximately
400 properties that Premier Estate Properties currently has on the
market. And the Estate Portfolio continues to grow.
Fearless and Peerless
Unparalleled. Unrivaled. Unmatched. However you say it,
there’s no doubt that Premier Estate Properties is a stand
alone, one-of-a-kind company. Founded on innovation, this
philosophy has carried with them into all aspects of their high-end
brand. From their personalized client service, to their inventive
integrated marketing approach, to being on the forefront of leading
edge technology, this dynamite company is a force that cannot be
reckoned with. When asked how they find inspiration for their
groundbreaking ideas and business model, Liguori honestly replies,
“We are driven by placing the needs and goals of our valued
clientele first and foremost.” Premier Estate
Properties—their name says it all.
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