Nearly six hundred prospective purchasers and real estate professionals from across the West made their way to Lake Tahoe last week when Chase International rolled out the red carpet for their long-running, exclusive 20th annual luxury Tahoe estates tour.
The June 23 tour was by invitation only with attendees traveling around the lake to view 21 Chase property listings that ranged in price from $1,799,000 to a $27.5 million home on nine acres on the East Shore. Also featured was a $23.9 million home on the West Shore.
Chase International launched this tour of homes two decades ago, creating an opportunity to connect high-end properties with an elite clientele, select brokers, architects and builders.
“The Chase International Tahoe Estates Tour is our flagship event, which showcases how we approach the Tahoe luxury market with no detail left undone,” said Shari Chase, CEO and founder of Chase International. “From creatively designed invitations and a beautifully printed catalog, to an innovative electronic registration system and impeccably prepared cuisine, it was a highly polished affair. Through Chase’s exclusive network, dozens of top luxury brokers were brought in from the Bay Area to view our firm’s offerings of Tahoe estates.”
Chase utilized the Tahoe Estates Tour to host fellow Bay Area Artisan Group members for a luxury real estate symposium and networking event that was held the following day at the Edgewood Golf Club. The Artisan Group is an alliance of premier independent real estate firms throughout California and Northern Nevada. More than 75 top luxury brokers attended from Santa Barbara, Carmel, and the Bay Area.
The symposium included a comprehensive presentation addressing the nuances and refinements of working in the luxury niche market. The keynote speaker was Alf Nucifora, chairman of the Luxury Marketing Council of San Francisco. Nucifora presented an inside look into the mind of today’s affluent consumer and detailed the trends driving the market segment. Following the presentation was a panel discussion consisting of premier agents sharing their insights and effective strategies.
“The tour provides insight and experience with an incomparable product,” said Paul Bailey of Bailey Properties in Aptos. “Partnering with Chase International through the Artisan Group allows us to assist our clients via direct referrals with knowledgeable professionals. This two-day tour and symposium was an excellent example of agents working together to provide the most comprehensive service to our clients possible.”
Preferred partners of the Chase Luxury Tahoe Estates Tour included SurfAir, Malibu Boats, Movement Mortgage, Signature Title and Mountain Livingmagazine.