Chase International, the leader in luxury real estate sales in the Tahoe/Northern Nevada region for the past 30 years, announced the expansion of its leadership team with the appointment of Alan Scearce as chief operations officer, Tyler St. Pierre as vice president of marketing and Diane Cohn as director of digital strategy.

Building on the Chase heritage of innovation, the investment dramatically expands Chase’s ability to provide an extraordinary customer experience through leadership, education and marketing support for their team of 350 professional Realtors®.

As the new chief operations officer, Alan Scearce brings 30 years of experience in the real estate industry. Scearce is widely recognized for his ability to develop and gain adoption of systems, products and services that enable leading real estate brokerages to differentiate themselves through client-focused Realtors®. Previously, Scearce was a chief operations officer with John L. Scott Real Estate, president of Prudential California Realty in the Central Valley and general sales manager for Mason-McDuffie Real Estate in the Bay Area.

“The real estate industry is going through massive change, and only the companies that continue to evolve will succeed,” said Scearce. “I’m honored to join Chase International and look forward to working with such a talented team to build on their incredible vision and strong momentum.”

Tyler St. Pierre will take on a leadership role at Chase International responsible for driving brand recognition, marketing, demand generation and communications for the company. Previously he served as vice president of marketing at Oliver Luxury Real Estate and creative director at a boutique branding and design agency. St. Pierre has 15 years of experience in the luxury real estate, resort and technology industries.

Chase International’s third new hire is Diane Cohn, director of digital strategy. A former top-producing agent at Chase, Cohn brings 23 years of experience in digital marketing, brand architecture and real estate. Cohn is a storyteller with expertise in blogging, website design, video production, social media and online community management.

The combined experience and capabilities of Scearce, St. Pierre and Cohn reinforces Chase International’s commitment to continual evolution with a renewed focus on offering clients and agents a best-in-class real estate experience. ­­