Ava, a Roof AI powered assistant, detects customer intent to help Harry Norman provide 24/7 customer supportn and turn conversations into real home-buying opportunities.

Ava nurtures clients with personalized property recommendations and promotes core services on and off the site.

This week Harry Norman REALTORS® launched Ava (Automated Virtual Assistant), an advanced consumer chatbot, on its website. With this new technology, Harry Norman will be adding a set of advanced AI capabilities around its home-buying and selling journey to provide every client the personalized digital experience they deserve. Being the original residential real estate firm in Atlanta, Harry Norman continuously evolves to meet the ever-changing customer expectations, especially in today’s digital world.

Vice President of Marketing at Harry Norman, Luke Trigwell, recognized the need to better connect with virtual home-shoppers. “We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience,” says Trigwell. “We are very happy to partner with Roof AI, a company that shares our forward-looking thinking and consumer-centric approach.”

Powered by Roof AI, Ava provides a virtual real estate concierge and caters to three main customer expectations:

1. Enable a conversational experience to personalize every customer interaction.
2. Deliver immediate and responsive service with real-time, self-serve support.
3. Offer customers a connected experience around the company’s core services.

Harry Norman President and CEO, Jenni Bonura commented, “We are, and always will be, a relationship-focused organization.  Ava is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”

“We built Roof AI around the company’s need to provide customers with a seamless and personalized experience at scale. Our goal is to empower real estate companies with a technology that is not just functional but profitable as well,” says Pierre Sabbagh, CEO of Roof AI. Sabbagh welcomes this partnership saying, “We are excited to work with leading real estate firms like Harry Norman that are thinking ahead and are committed to providing their clients the digital experience they deserve.”