Recently, Jeff Hyland joined the Beverly Hills Conference & Visitors Bureau to help the city launch its Definition of Luxury campaign.

Jeff was the designated real estate taste-maker on a six-person panel that included captains of industry from a handful of different disciplines. Having authored a book exploring the many iconic properties of Beverly Hills, Jeff has been a mainstay of Beverly Hills real estate for decades and he was the first person the bureau approached for the celebrity taste-maker position.

Last year, Hilton & Hyland had the largest single-office sales volume in Los Angeles, according to the Los Angeles Business Journal Business Journal, and amassed a sales volume of $2.7 billion.

The campaign’s focal point will be this micro-site, set to be the dedicated host of the initiative. The bureau is also aiming to roll out a strategic social media campaign, as well as videos, that will highlight the legendary city.