With the official launch today of its new mobile web site Mayfair International Realty members, Michael Saunders & Company in Sarasota, Florida just made it easier and more efficient for buyers to actively search for properties on the go throughout Southwest Florida.

People arriving at michaelsaunders.com using the latest generation of hand-held mobile devices— an iPhone, Android, Blackberry or almost any other current make or model of web-enabled phone—will now enjoy an online experience that makes it easy to search for properties anywhere, at any time, right from the palm of their hand. No downloads are necessary to begin using the new mobile version of the Gulf Coast’s most-frequented real estate web site. Consequently, getting there is fast—and free.

Consumers need only go to michaelsaunders.com from their smart phone to preview any property in Southwest Florida, provided it is listed on the MLS. Their phone will automatically convert the site into the hand-held mobile version. The site is people friendly, specifically enhanced to be viewed on a small screen and is completely free of advertising. Buyers can search for properties anywhere; or zero-in on properties nearest their location. They can also find open houses by neighborhood, location; and save properties of interest for future reference.

“It’s no secret that mobile Internet usage is growing,” says company founder and CEO, Michael Saunders in announcing the new service. “But what you may not be aware of is the breathtaking speed at which this is occurring. Within 18 months, more people will access the Internet through hand-held mobile devices than more traditional desktop or laptop computers. That’s a massive shift in how buyers search for properties; and why we are proud to offer this new technology tool as yet another service to our buyers and sellers.”

In creating the new mobile web site, Michael Saunders & Company partnered with 1000 Watt Consulting, the California-based interactive marketing communications and design agency whose dedicated focus on the real estate industry makes it one of the most sought-after firms of its kind in the business. 1000 Watt Consulting was also instrumental in creating the new michaelsaunders.com, which debuted in August, 2010.

Also partnering in the creation of the new mobile web site was Aumnia, one of the nation’s premier mobile web companies, also headquartered in California. Aumnia’s software platform enables businesses to “go mobile” by extending their existing web presence onto web-enabled mobile phones and mobile internet devices.

“We invest in the most innovative web technologies as a duty to our buyers and sellers; and indeed to our agents,” Ms. Saunders explained. “As such, we studied mobile web sites produced by other real estate companies around the country throughout our research and development. After carefully weighing the options, we decided that a mobile web site was the most practical way to deliver the best experience to the largest number of consumers in our market. It is available to any web-enabled mobile phone, not just some of them, and we can update it instantly. We are very proud of our collaboration with Aumnia and 1000 Watt Consulting and what it has yielded for our clients, customers and agents.”

To find out more visit

MichaelSaunders.com

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