The Power of PR
We love achieving press coverage for Mayfair International Realty member firms and it's great exposure for both brokers and clients when a property appears in print. From time to time these features can even result in a sale, as told by Tony Cutugno, Head of Luxury Properties at Houlihan Lawrence in his latest newsletter:
A Message from Tony Cutugno
Now that we are in the heart of summer, I hope you are finding some time to enjoy the season. After an extremely busy spring, there's no doubt that you all deserve a somewhat lighter schedule for the next few weeks. At the moment, our traditional mid-summer slowdown for luxury properties is upon us.
This month, we closed on a major country property in Columbia County that deftly demonstrates the power of Houlihan Lawrence's international reach. The home, a modernist retreat designed by the celebrated Chinese artist, Ai Wei Wei, recently closed for a record price of $4.2 Million. The buyer came to us as a result of an editorial feature in the Financial Times placed by Mayfair International, our partners in the UK. The buyers, one in New York and the other in Singapore, both saw the editorial piece and made immediate plans to see the property. John Friend from our Millbrook office represented both sides of the transaction, which went into contract within 10 days after that initial showing.
At LCP, we are continually reaching out to our worldwide partners in an effort to optimize exposure for our luxury listings. Ai Wei Wei House was exceptional in its design and provenance but nonetheless we are successfully garnering coverage for many of our listings in a wide range of international publications. As a result, we hope to share more success stories with you as we move into the second half of 2013. In the meantime, we hope you enjoy this issue.