When he saw this article in Haute Living magazine Nick Churton of Mayfair International Realty commented "Mayfair International Realty is proud to have this fine brokerage as affiliate members. The strength and quality of their marketing, properties and agents never ceases to amaze me. Congratulations to Joe, Gerry and Carmen for this piece".
The year is 1993. Businesses are booming and high-profiled individuals from the Northeast and Midwest are flocking en masse to South Florida, finding haven in the region’s beautiful weather and pristine beaches. At the same time, three young real estate brokers saw an opportunity to fill an unfilled niche in the high-end luxury real estate market: a brokerage firm that catered to the marketing and selling of properties priced exclusively more than $1 million.
Changing the Face of Luxury Real Estate
At the time, there was no real estate company in the entire United States, let alone the world, that was devoted solely to the million dollar-plus marketplace. “When they pioneered in 1993, it was a major milestone for that niche,” says Charlette Richman, the firm’s Public Relations consultant. Yet skeptics suggested that perhaps this trio of visionaries were limiting themselves by concentrating on such a special segment of the market. Fast-forward to the present, Premier Estate Properties is the No. 1 high-end luxury real estate company in Florida with six flourishing offices in Old Boca Raton, Suburban Boca Ration, Delray Beach, Fort Lauderdale, Vero Beach, and Naples.
To this day, Premier Estate Properties is the only leading real estate company that deals exclusively with the million dollar-plus residential market. “We found our niche and provided our clients the best possible service, while striving to exceed their expectations and assuring confidentiality,” says Joseph G. Liguori, a founding partner and co-owner of Premier Estate Properties. His co-founder, Carmen N. D’Angelo, Jr. seconds these sentiments: “It came naturally and the business grew.” These humble explanations of their climb to success mirror their pleasant demeanors and virtuous work ethic. Together, D’Angelo, Liguori, and Liguori’s twin brother, Gerard P. Liguori, make up the formidable trio of Premier Estate Properties. All three ranked in the Wall Street Journal’s prestigious list of top residential real estate sales professionals and are the only realtors in Florida to achieve this distinction for four years.
This places them in the 99.99 percentile out of more than 1.1 million realtors nationwide. Richman straightforwardly states, “If you encapsulate, they are not only the best at what they do, they’re the only ones who do what they do.”
These brokers don’t like to toot their own horns nor pat themselves on the back for a job well done. Even as we sit around the conference table in their elegant Boca Raton corporate office, the partners are surprisingly modest about their achievements. Instead, their 17 years of unmatched results in high-end luxury real estate speak for itself.
Let’s Talk Numbers
As I perused the brochures featuring their currently listed multi-million dollar properties, the photos themselves lend an idea to the type of estates Premier Estate Properties represent. Premier Estate Properties currently leads the industry with an average listing of $3.6 million and an average sale of $3.3 million, as well as generating more record-breaking sales in more communities than other companies in their geographic market. In addition, the firms’ world renowned estate portfolio totals more than $1.4 billion, reflecting the trust and confidence of their select clientele.
The People and The Service
With 28 of the country’s top-tier estate agents, it is evident that the brokers/owners take pride in their valued colleagues; many of whom individually produce higher numbers in sales and listings than some entire companies. The brokers/owners also express the importance of the company’s corporate manager, Laura A. Liguori, and the administrative team of professionals dedicated and committed to the excellence of the operational infrastructure of Premier Estate Properties. The company’s reputation from past clients reflects their unprecedented service, thus garnering a loyal clientele.
One Company. One Vision. One Brand.
Something that many prominent real estate firms often fail at is a solid, consistent brand image. For Premier Estate Properties, this is not the case. “Our focus is always on quality—quality service, quality marketing, quality properties,” Gerard Liguori explains. This emphasis on quality transcends into all facets of the company. Even their brochures are seemingly handcrafted one-by-one on glossy cover stock. Keeping the brand in tact, only professional photographers, copywriters, and graphic designers are used. From this consistency, discerning clients know they can rely on this same quality throughout all six Premier Estate Properties offices.
Premier Estate Properties takes pride in their unmatched strategies for marketing their ultra-luxury properties, aiming to “uncover and capitalize on every opportunity to sell our clients’ important properties,” emphasizes D’Angelo. The brokerage firm won four prestigious CNBC/New York Times awards including one for best real estate marketing in the United States. Their unique marketing approach includes EP Magazine, a 100-page annual publication that showcases their entire Estate Portfolio and is distributed to a selection of Forbes 400, Fortune 500, athletes, celebrities, politicians, and other highly influential people. In addition, EP Monthly, a periodical that features a selection of their listed properties is strategically mailed regionally to more than 12,000 homeowners of million dollar-plus properties.
Another marketing strategy includes, by invitation only, open house galas that are held at various listed properties. These gatherings allow for an elite group of prospective purchasers to enjoy the luxuries of one of Premier Estate Properties’ exquisite estates. They have also partnered with the world’s top luxury brands including Rolls-Royce, Cartier, Ritz-Carlton, Neiman Marcus, Aston Martin, UBS, US Trust, Trinity Yachts, Bentley Motor Cars, and Marquis Jet in successful efforts to co-brand these events. At one event, Premier Estate Properties partnered with Christie’s Auction House where approximately $100 million in artwork and jewelry were displayed at their listed $28 million oceanfront estate.
“Innovation has been the thread that runs throughout everything they do,” Richman reveals. It’s a theme Premier Estate Properties has maintained throughout their triumphant journey. In the early ‘90s, when many companies casually dismissed the importance of the Internet, Premier Estate Properties decided to embrace it and became one of the first real estate companies to have a domain name. Thanks to impeccable foresight, www.premierestateproperties.com is now registered in 32 major countries and won the CNBC/New York Times International award for Best Real Estate Website.
It doesn’t stop there; this tech-savvy firm is constantly finding new ways to improve the web-browsing experience for high-net worth buyers. In keeping up with this approach, Premier Estate Properties recently launched a highly sophisticated mobile website, complete with an app that allows clients to conveniently search premierestateproperties.com hassle-free on their mobile phones.
The mobile site even features GPS capabilities so that these buyers can search for available properties that are nearby based on their location.
Furthermore, their expansive global network of affiliates includes Christie’s Great Estates, Mayfair International Realty, Luxury Portfolio, Board of Regents, Leading Real Estate Companies of the World, Who’s Who in Luxury Real Estate and FIABCI International. This vast network of 6,500 offices and 192,000 agents in 74 countries allows for their high-end properties to be marketed internationally as well as featured on more than 900 of the most visited websites including luxuryrealestate.com; which is the No.1 luxury real estate website in the world. And even though they have an unmatched international reach, their preeminence remains in the fact that Premier Estate Properties is still an exclusive private boutique company.
From ocean, gulf, intracoastal, and deepwater to country club estates, private enclaves, and ultra-luxury condominiums, Premier Estate Properties’ estate portfolio is as diverse in mega-estate locations as it is in style, and caters to all different luxury lifestyles. Their newest listings include the splendorous $19.5 million Sanctuary Point Compound in Boca Raton, a 1.6-acre estate that spans over five lots on private grounds with more than 600 feet of waterfront. It’s complete with six bedrooms, eight full baths, a guesthouse, and tennis court.
Likewise, their currently listed World-Class $39.95 million ocean-to-intracoastal estate in Hillsboro Beach resides on 2.8-acres with beguiling beaches and private yacht dockage. They also have listed two important properties located in the prestigious Royal Palm Yacht & Country Club, a resplendent $12.95 million fairway estate and a majestic $11.5 million intracoastal estate. These are just a few out of the approximately 400 properties that Premier Estate Properties currently has on the market. And the Estate Portfolio continues to grow.
Fearless and Peerless
Unparalleled. Unrivaled. Unmatched. However you say it, there’s no doubt that Premier Estate Properties is a stand alone, one-of-a-kind company. Founded on innovation, this philosophy has carried with them into all aspects of their high-end brand. From their personalized client service, to their inventive integrated marketing approach, to being on the forefront of leading edge technology, this dynamite company is a force that cannot be reckoned with. When asked how they find inspiration for their groundbreaking ideas and business model, Liguori honestly replies, “We are driven by placing the needs and goals of our valued clientele first and foremost.” Premier Estate Properties—their name says it all.