With a plethora of changes in the Bay Area’s real estate industry in the past year, Zephyr Real Estate remains the local independent leader. No stranger to technology, Zephyr works diligently to provide their agents with platforms that are easy, understandable and, most importantly, useful for their business.
After years of partnering with domestic service providers, Zephyr Real Estate has partnered with Swedish proptech firm Adfenix to extend the reach of their listings to the most relevant buyers. With today’s sophisticated digital audience, the best-in-class ad solution from Adfenix proved to be the most superior platform.
“The beauty of the Adfenix platform is that it enables Zephyr brokers and agents to be smarter with their data and connect with audiences who are actively looking at very specific types of real estate listings,” commented Randall Kostick, Zephyr’s Chief Executive Officer.
Utilizing the huge amount of home buyer search information, which they already have access to via their website, Zephyr Real Estate now delivers highly relevant property listings on Facebook, Instagram and Twitter.
Since starting with the Adfenix platform in July 2018, Zephyr Real Estate has already seen a doubling of traffic to their website. In the month of September alone, Adfenix accounted for nearly 46 percent of the website’s users.
“Introducing products that help our brokers and agents create greater value for their clients is absolutely imperative,” commented Matthew Borland, Zephyr’s Chief Operating Officer. “We saw a natural synergy between ourselves and Adfenix in our commitment to improving the real estate experience at every level.”
“As an independent brokerage, Zephyr's management team is perfectly positioned to make nimble decisions when it comes to integrating high-value products into their service offering. Knowing what they want, testing and seeing the results quickly means they have the advantage of speed to market in this highly competitive marketplace. We love that about them and it just made so much sense to us partnering with them to bring Adfenix services to San Francisco. It has been a fantastic mutually beneficial collaboration and we can't wait to grow the relationship further,” said Gabriel Kamienny, Adfenix Co-founder and Head of Growth.
Founded in 2014 and headquartered in Gothenburg (Sweden), Adfenix is a global proptech company and recognised leader in targeted digital property and agent marketing solutions. Utilizing artificial intelligence (AI) our social media marketing products achieve average success results 13x higher than industry standard. Adfenix has partnerships with over 2,000 individual brokerages across 13 countries, including the US, UK, Australia, Scandinavia and France. Growing 300 percent-plus per year, Adfenix was awarded the prestigious honour of being named Swedish Startup Team of the Year in 2017.